Mr Who?

MrQ is an award-winning online casino launched in 2018. We’re big on tech, big on performance, and most importantly - big on fun. Since launch, we’ve seen explosive growth, and we’re building a world-class CRM function to match.

We’re investing heavily in lifecycle marketing, automation, and martech transformation, and we’re looking for brilliant people to help us deliver CRM that’s smarter, faster, and more player-first than the rest of the industry.

The Role

We’re looking for a CRM Lifecycle Automation Executive to support the execution of our lifecycle marketing strategy across all CRM channels. This is a hands-on role focused on campaign build, automation delivery, messaging creation, and flawless execution.

You’ll work closely with the CRM Lifecycle Marketing Manager, taking strategic briefs and turning them into high-performing CRM campaigns across email, SMS, push notifications, and onsite messaging. You’ll also partner with Marketing Ops, design, and wider marketing teams to ensure campaigns are delivered smoothly, tested thoroughly, and optimised based on performance.

This role is perfect for someone who loves detail, thrives in a fast-paced environment, and gets genuine satisfaction from delivering campaigns that look great, work perfectly, and drive measurable results.

What You Will Do

• Plan, build and deliver CRM campaigns across the full customer lifecycle (RND, New, Active, Churn, Reactivated, Dormant).

• Translate briefs into multi-channel campaigns (email, SMS, push and onsite) and build automated, trigger-based journeys in platforms such as Optimove and Dotdigital.

• Set up and manage segmentation, triggers, scheduling, personalisation and dynamic content.

• Produce high-quality CRM assets and channel-specific copy, and coordinate creative delivery with design/content teams.

• Own campaign testing, QA and documentation, ensuring accuracy, compliance and timely delivery.

• Deliver performance reporting against KPIs, sharing insights and optimisation opportunities.

• Proactively identify ways to improve engagement, retention and ROI, working closely with the CRM Lifecycle Marketing Manager and stakeholders.

• Stay up to date with CRM best practice, competitor activity and industry trends to inform campaign optimisation.

What We're Looking For

• 1+ year experience in CRM, lifecycle marketing, or email marketing roles

• Excellent written and verbal communication skills to handle multiple teams

• Must speak fluent English

• Meticulous and very detail oriented

• Must have proven experience using a CRM system for at least 12 months i.e. Optimove, Dotdigital, Neolane, Marketo, Eloqua, Responsys, Salesforce

Why Join Us?

We’re not here to do CRM the average way - we’re here to do it exceptionally. You’ll join a team that’s investing in best-in-class lifecycle strategy, martech transformation, and smarter automation.

This is a great opportunity for someone who wants to develop their CRM skillset in a fast-growth business, learn from an ambitious lifecycle function, and play a key role in shaping how MrQ communicates with its players.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!