Mr Who?

MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

As a Head of Marketing Ops at MrQ, you will own the marketing operations function at MrQ, driving scalability, efficiency, and operational excellence across all marketing teams. This role is responsible for managing the marketing technology stack, tagging, tracking, reporting, automation, budgeting, and process optimisation. By enabling seamless execution and data-driven decision-making, the role empowers Brand, Performance, and CRM teams to deliver best-in-class marketing strategies.

What You Will Do

Leadership & Team Management

• Lead and mentor a marketing operations team supporting Performance, CRM, and Brand.
• Act as a strategic enabler, ensuring smooth execution and alignment across Marketing, Data, Tech, and Finance.
• Own marketing budget efficiency, optimising media spend and allocation.

Marketing Technology Strategy

• Design and manage MrQ’s marketing tech stack for acquisition, retention, and advocacy.
• Evaluate and integrate best-in-class MarTech solutions (CRM, ESP, analytics, CDP).
• Collaborate with IT and Data teams for seamless data flow and real-time optimisation.
• Continuously assess new technologies and AI tools to enhance marketing effectiveness.

Tracking, Analytics & Reporting

• Own attribution, measurement, and reporting strategies (MTA, MMM).
• Oversee tagging, tracking, and event management across all channels.
• Ensure real-time, accurate insights via marketing dashboards (e.g., ThoughtSpot).
• Lead incrementality testing, A/B testing, and media efficiency optimisation.

Operational Excellence

• Define and optimise marketing workflows, automation, and reporting.
• Ensure data integrity across all channels and customer journeys.
• Manage media budget tracking and forecasting for financial accuracy.

What We're Looking For

• 10+ years in marketing operations, performance analytics, or martech leadership.
• Proven track record of building and optimising scalable marketing operations and managing large budgets (£40m+).
• Expertise in data-driven decision-making, attribution modelling (MTA, MMM), and analytics.
• Strong knowledge of MarTech stacks (ESP, CDP, MMPs, analytics tools, automation).
• Skilled in tagging, tracking, and measurement (Google Tag Manager, GA4, MMPs, Adalyser).
• Experience selecting, integrating, and optimising best-in-class marketing technology.
• Commercial mindset with a focus on optimising spend, improving efficiency, and reducing waste.
• Leadership experience managing high-performing teams.
• Gambling industry experience is a bonus but not required.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!