Mr Who?

MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

What You Will Do

Leadership, Management & Accountability (LMA) for CRM Function & Team

• Lead, develop, and manage the CRM team, ensuring high performance, clear KPIs, and continuous learning.
• Foster a data-driven, player-first culture, aligning strategies with MrQ’s brand values and business goals.
• Collaborate with Performance & Brand teams to integrate CRM with wider marketing initiatives.
• Promote a test & learn approach to enhance segmentation, automation, and player engagement.

CRM Strategy & Execution

• Oversee and optimise full player lifecycle management, from registration to VIP retention.
• Boost FTD conversion through effective onboarding journeys and automated activation flows.
• Create personalised, data-driven retention and reactivation strategies based on LTV and churn risk.
• Manage loyalty and engagement strategies, including VIP, gamification, and advocacy programs.
• Lead the refer-a-friend (RAF) program to drive acquisition at optimal CPAs.
• Develop always-on customer engagement calendars and seasonal promotional strategies.

Data & Technology

Collaborate with Data, Marketing Operations, and Engineering teams to:

• Drive segmentation and predictive modelling with the BI team for personalised customer journeys.
• Ensure CRM programs are tracked and integrated with ThoughtSpot BI dashboards.
• Manage relationships with ESP and drive CRM technology evolution (e.g., Optimove/Braze, CDP).

What We're Looking For

• 10+ years of CRM and customer lifecycle experience, including 5+ years in a leadership role.
• Proven track record of driving CRM-led revenue growth and customer retention.
• Experience building and scaling data-driven lifecycle programs.
• Strong commercial acumen, with an understanding of CRM’s impact on LTV, payback, and revenue.
• Hands-on experience with ESP, segmentation, automation, and omnichannel marketing.
• Expertise in personalisation and behavioural marketing strategies.
• Data-driven decision-maker, comfortable with CDPs, analytics dashboards, and predictive models.
• Knowledge of the gambling industry is a bonus but not essential.
• Strong leadership and stakeholder management skills.
• Ability to collaborate cross-functionally with Brand, Performance, BI, and Compliance teams.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!